1. Who We Are

This Privacy Policy explains how Serein Jewelry (“we”, “us” or “our”) handles personal information when you visit wholesale.sereinjewelry.com, submit an enquiry, or communicate with us about our products and services.

It covers information processed through this website and related business communications, including email and WhatsApp.

For privacy questions or requests, contact us at wholesale@sereinjewelry.com.

2. Information We Collect

Information you provide

Depending on how you contact us and the services you request, you may provide:

  • Your name and email address.
  • Your country, company name and business contact details.
  • Your company website or other business links, if you choose to share them.
  • Product interests, reference images, design specifications, estimated quantities, material preferences and other project details.
  • Information contained in emails, WhatsApp messages and related business correspondence.
  • Billing, shipping and order contact information if an enquiry develops into a transaction.

Fields marked as required on an enquiry form are needed to process that enquiry. Other fields are optional. If essential information is missing, we may be unable to respond meaningfully or provide the requested service.

Please avoid submitting identity documents, payment card details, health information or other sensitive personal information through our general enquiry forms.

Information processed when you visit

Our website and its service providers may process technical and usage information, including your IP address, browser and device information, pages visited, referral source, approximate location, and interactions with the website.

The information processed depends on the services operating on the page, their settings, your browser settings and any applicable privacy choices.

3. How We Use Information

We use personal information as relevant to:

  • Respond to enquiries and communicate about your requirements.
  • Review product references, prepare quotations and discuss project feasibility.
  • Coordinate development, sampling, production, packaging and delivery for an agreed project.
  • Maintain business correspondence and transaction records.
  • Understand how visitors use the website and improve its content and functionality.
  • Protect the website and enquiry forms against spam, fraud and misuse.
  • Meet applicable legal obligations and address disputes or other legitimate business matters.

4. Legal Grounds for Processing

The legal grounds that apply depend on the purpose of the processing and the laws relevant to it.

Where applicable data protection law requires a legal basis, this may include:

  • Taking steps at your request before entering into a contract, or performing a contract.
  • Your consent, where consent is required.
  • Legitimate interests, where recognised by applicable law, such as managing business enquiries, maintaining professional relationships, improving the website and preventing abuse, subject to your rights and interests.
  • Compliance with applicable legal obligations.

Where processing depends on consent, you may withdraw that consent. Withdrawal does not affect processing that was lawful before consent was withdrawn.

5. Cookies and Third-Party Services

The website uses cookies and similar technologies for functions such as security and website analytics. Some information may be processed directly by third-party providers.

Google Analytics

We use Google Analytics to understand how visitors find and interact with the website. Depending on its configuration and applicable privacy choices, it may process information such as device and browser details, page views, traffic sources, approximate location and website interactions.

Further information is available in How Google uses information from sites or apps that use its services.

Google also provides additional controls, including the Google Analytics Opt-out Browser Add-on.

Google reCAPTCHA

Our enquiry forms use Google reCAPTCHA to help distinguish genuine enquiries from automated traffic and reduce spam and abuse. When the service operates, Google may process technical information and interaction data, and may use cookies for its security analysis.

Information about Google’s handling of personal information is available in the Google Privacy Policy.

Google Maps

Our Contact page includes an embedded Google map. When the map loads or you interact with it, your browser may communicate with Google and provide technical information, such as your IP address and browser information.

Google’s handling of this information is described in its Privacy Policy.

WhatsApp and external links

If you choose to contact us through WhatsApp, that communication also involves WhatsApp’s services and applicable privacy terms. You can review the WhatsApp Privacy Policy.

External websites and platforms linked from our website have their own privacy practices. Please review their policies when using those services.

Managing cookies

Most browsers allow you to block or delete cookies through their settings. Blocking certain cookies may affect website features or security functions.

Browser cookie settings do not necessarily prevent every type of information processing by third-party services. Please also review the controls provided by the relevant service.

6. When Information May Be Shared

Personal information may be shared where relevant to the purposes described in this policy, including with:

  • Website and business service providers, such as hosting, email, website maintenance, analytics and security providers.
  • Project and fulfilment partners, where necessary to review or carry out requested sourcing, development, manufacturing, packaging or delivery services.
  • Professional advisers or relevant authorities, where needed to meet legal obligations, obtain professional advice, address disputes or protect legal rights.

The information involved depends on the purpose of the disclosure and the services requested. Some third-party providers process information on our behalf; others process information under their own applicable terms and privacy policies.

7. How Long Information Is Kept

Retention periods depend on the type of information and why it is needed.

Relevant considerations include:

  • Whether an enquiry or project remains active.
  • The need to maintain records of quotations, specifications, approvals and transactions.
  • Applicable accounting, tax, legal or regulatory requirements.
  • The need to address disputes, security incidents or other outstanding matters.

Personal information should be retained only for as long as needed for the relevant purpose or an applicable legal requirement. When it is no longer needed, it should be deleted or anonymised, subject to any lawful retention requirements.

Information processed through third-party services is also affected by the relevant service settings, contractual arrangements and provider terms.

8. International Processing

Our business operates in China. Information you provide may therefore be processed by our team in China.

Third-party providers involved in operating the website or providing communication and other services may also process information in other countries. Data protection laws in those countries may differ from those in your location.

You may contact us for information about the providers, processing locations and transfer arrangements relevant to your personal information.

9. Information Security

The website uses HTTPS to help protect information transmitted between your browser and the website.

Protecting personal information also requires appropriate organisational and technical measures for the systems and services involved. No method of online transmission or electronic storage can provide an absolute guarantee of security.

Please contact us if you become aware of a potential security issue involving information you have provided to us.

10. Your Privacy Rights

Depending on the laws that apply and the circumstances of the processing, you may have the right to:

  • Request access to, or a copy of, your personal information.
  • Ask for inaccurate or incomplete information to be corrected.
  • Request deletion of your personal information.
  • Request that certain processing be restricted.
  • Receive certain information in a portable format, where applicable.
  • Withdraw consent where processing is based on consent.

Right to object: Where applicable law provides this right, you may object to processing based on legitimate interests. You may also object to the use of your personal information for direct marketing.

To make a request, email wholesale@sereinjewelry.com and explain what you would like us to do.

We may need reasonable information to verify your identity and locate the relevant records. Some requests may be subject to legal exceptions, including obligations to retain transaction records.

You may also have the right to raise a complaint with the relevant data protection authority. For individuals in the United Kingdom, information is available from the Information Commissioner’s Office.

11. Confidential Designs and Project Files

Design references, sketches, CAD files and commercial briefs may contain confidential business information as well as personal information.

Please discuss any confidentiality requirements with us before sending private project files, including whether an NDA is needed.

This Privacy Policy concerns personal information. It does not replace an NDA, project agreement or other separately agreed confidentiality terms.

12. Children’s Information

The website is intended for business and professional users and is not directed at children.

If you believe a child has provided personal information to us, please contact wholesale@sereinjewelry.com so the matter can be reviewed.

13. Changes to This Policy

This Privacy Policy may be updated to reflect changes to the website, business practices or applicable requirements.

The “Last updated” date at the top of this page indicates the latest revision. Additional notice will be provided where required by applicable law.

14. Contact Us

For questions about this Privacy Policy or requests concerning your personal information, please contact:

Serein Jewelry
Email: wholesale@sereinjewelry.com
Website: wholesale.sereinjewelry.com

Please include enough information to help us identify your enquiry or the records concerned, while avoiding unnecessary sensitive information.