ABOUT SEREIN
A considered approach to jewelry and partnership.
We support jewelry brands, retailers and wholesale buyers with product development, OEM/ODM production and catalogue sourcing.
From the first reference to the finished form, our work begins with understanding your direction.
WHO WE ARE
See the piece.
Understand the collection.
Based in China, Serein works across silver, brass and stainless-steel jewelry. We bring product details, material choices and presentation into one conversation.
Product development
Shape references, proportions and finishing details around your collection and intended customer.
OEM / ODM
Develop a project from its initial direction through sampling, production and presentation.
Catalogue sourcing
Explore existing styles for a new range or a considered addition to your assortment.
CRAFTSMANSHIP IN FOCUS
Hand-Set Stones.
Precision in the Details.
Hand setting gives each stone its place in the design. Prong shape, stone position and the finish of the surrounding metal all contribute to a piece’s appearance, balance and feel.
This close-up video offers a view of the work. For your collection, we discuss setting styles, stone choices and finishing requirements during development, using samples to agree on the details before production.
CUSTOMERS & PARTNERS
Our Customers & Partners
Since 2014, Shenzhen Serein has partnered with 30+ brands and many buyers worldwide. We work with wholesalers, high-street retailers, boutique shops, and supermarket chains across Kuwait, Saudi Arabia, UAE, Qatar, United States, UK, Australia, France, Spain and beyond—supporting both OEM/ODM and wholesale catalogue purchases.
Who We Serve
- Importers & wholesalers
- High-street / chain retailers & department stores
- Boutique & concept stores
- Supermarkets / general merchandise channels
- E-commerce & DTC brands
How We Work Together
- OEM/ODM private-label collections (design → sampling → mass production)
- Wholesale catalogue picks for quick buys & replenishment
- Seasonal capsules & pilot launches with flexible order planning
- Artwork, carding/packaging, barcode/labeling to retailer specs
What Customers Value
- Consistent quality, responsive sampling, reliable lead times
- Plating options: 14K/18K Gold, Rose Gold, Rhodium, Enamel
- Reliable sourcing of natural stones & freshwater pearls
- Compliance support (nickel/lead/cadmium-safe; REACH/RoHS on request)
Logistics & Terms
- Trade terms: EXW / FOB / CIF / DDP as required
- Coordinated re-orders & replenishment
- Photo support for listings and launches
- Clear communication and post-shipment follow-up
Core Product Scope
- Gold-plated silver / brass / stainless-steel jewelry
- Rings, earrings, necklaces, bracelets, chains, beaded lines
- Custom plating thickness & finishing options
Getting Started
- Share your target styles or pick from our catalogue
- Receive quotation & sampling plan
- Production, QC, packaging & shipment
Looking for a trustworthy jewelry supplier?
Contact UsWHAT GUIDES THE WORK
Good partnerships begin with clarity.
Define the details
Bring material, finish, dimensions and presentation requirements into the conversation early.
Make decisions together
Use references, quotations and samples to establish an agreed direction.
Consider what comes next
Plan how each piece fits within your wider range and the needs of future orders.
YOUR NEXT COLLECTION
Let’s begin with your direction.
Share your references, product needs and target market. We can discuss a suitable starting point for your project.